California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.
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32 California Centers Magazine | March 2015 C C C annery Row in Monterey is an area steeped in history. In the late 1950s, the city of Monterey renamed its Ocean View Avenue after the 1945 John Steinbeck novel Can- nery Row, which depicts the street that was home to many sardine factories during the Great Depression. Cannery Row is home to plenty of retail, restaurants and entertain- ment offerings. Nearby, outlet and entertainment retail is housed in the three buildings comprising the for- mer American Tin Cannery factory. In addition to its shops, the American Tin Cannery Shopping Center has an amazing anchor — a beautiful view of the Monterey Bay. The American Tin Cannery was built in the 1920s as a sardine processing plant. The Amer- ican Tin Cannery has three separate sections: a building that was the orig- inal processing plant; Building Two, which originally served as a ware- house and train loading area; and Building Three, a newer addition. The entire complex is three acres. Can- nery Row is the Number 1 destina- tion of the Califor- nia Central Coast, drawing 4 million visitors per year. "Our project was the frst fac- tory outlet build- ing in California," says William "Bill" Grimm, chief op- erating offcer of The Cannery Row Company, which owns and operates the American Tin Cannery Shopping Center. Originally managed by Chelsea Property Group, The Cannery Row Company assumed management in 2004 and transitioned the center to entertainment retail, as well as its outlet retail roots. "We kept our good national outlet tenants in place, but we brought in a miniature golf operator and we are still the casual shoe capital of Mon- terey County with Famous Footwear, Bass Shoe, and DBShoes. We are also strong on ftness providers," says Grimm. The Cannery Row Company does have some room for tenants, and is predominantly seeking services and retailers that area residents and tour- ists like. For several years, a popular 10,000-square-foot antique mall ran as part of the project. The master lessee ran into fnancial issues, but The Can- nery Row Company would like to re- vive the concept in the future. The Monterey Bay Aquarium, one of the top aquariums in the world, sits just down the street from the proj- ect. The Monterey Peninsula has over 9,500 hotel rooms, to accommodate the area's 8 million yearly visitors. CC For further information, contact William "Bill" Grimm, chief operating offcer, The Cannery Row Company, 555 Abrego Street, Monterey, CA 93940 (831) 649-2604; e-mail: bgrimm@ canneryrow.com AMERICAN TIN CANNERY Retail destination on the Monterey Peninsula. By Randall Shearin The American Tin Cannery held the frst outlets in California. Today, the retail offerings have expanded to add entertainment and mainstream retail. caption Today, the many former canneries along Cannery Row house retail, restaurants and services. The American Tin Cannery shopping center, operated by The Cannery Row Company, provides shopping for tourists visiting the area, as well as local residents. Photo credit: Stan Johnston.