California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.
Issue link: https://californiacenters.epubxp.com/i/472297
March 2015 | California Centers Magazine 17 C C this is providing digital weight man- agement products through web sites, mobile sites and apps. A key component of the Weight Watchers program is the concept's proprietary point based food valu- ation system, frst introduced in the late 1990s. The PointsPlus platform, updated over the past few years, has modifed point evaluations and a more fexible formula that better re- fects the true underlying energy and satiety value of the major components. Individualized point budgets are cus- tomized based on a client's current weight, height, gender and age. In- dividual foods are assigned values based on protein, carbohydrate, fat and fber content. By encouraging con- sumption of nutrient-dense, satisfying and energy-friendly foods, the pro- gram has resulted in success among Weight Watchers members, who have embraced new eating habits, shed pounds and provided benefcial feed- back to the company. The company's website is another way of delivering resources and tools to its clientele through a potent com- bination of technology and human interaction. Via its Internet compan- ion to meetings, members can chart their progress, calculate and track point values of foods, research meal and recipe ideas, view exercise dem- os, get restaurant recommendations, schedule meeting attendance and par- ticipate in online community message boards. Connecting members to the plan between meetings increases the likelihood of staying with the regimen guidelines and achieving their goals. An additional way Weight Watchers initiates consumer interest is via the use of celebrity spokespersons in its marketing campaigns. The company is extending its mar- ket presence via continued growth of its retail network (which numbers ap- proximately 600-plus units operating in 41 states, in addition to a network of thousands of third party meeting lo- cations). The plan calls for adding sev- en to 10 new units to its roster through the close of 2016. All regions of the U.S. are open for further development. The centers typically occupy 1,200 to 1,500 square feet of space in commu- nity strip centers, neighborhood cen- ters, regional malls, power and spe- cialty centers and downtown central business districts. The brand's major- ity customer base consists of female adults and teens over age 17. Among the ideal demographics will be a pop- ulation of 150,000-plus residing within the trade zone, earning a high level of income. The standard lease term com- mitment is three years, with one three- year option. The concept is compatible with a wide range of co-tenants. CC Real estate inquiries and site submittals can be directed to: Tricia Shay, VP of Real Estate, Weight Watchers International, Inc., 11 Madison Avenue, 17th Floor, New York, NY 10010 (212) 589-2700 or email:info@weightwatchers.com. Is Your Retail Shopping Center Reaching its MAXIMUM POTENTIAL? WEST LOS ANGELES | ENCINO | ORANGE COUNTY | SAN DIEGO Is your property… Fully leased? Clean and in good condition? Do tenants pay on time? Mortgage, taxes and bills paid and up to date? No to any of these questions means...it's time to hire CBM. Since 1987, we've been converting under performing retail properties into PROFIT GENERATING MACHINES. CBM's Retail Property Management & Leasing Services will help your property reach its MAXIMUM INVESTMENT VALUE. Get in touch TODAY! Rick Rivera | 310.575.1517 Ext. 201 Connect cbm1.com