California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.
Issue link: https://californiacenters.epubxp.com/i/472297
6 California Centers Magazine | March 2015 C C T he dental services industry na- tionwide is highly fragmented, with the majority of dentists working either as a solo practitioner or with a single partner. With de- mand increasing for general and preventive care, children's dentistry, cosmetic dentistry and orthodontics, many small scale regional practices have neither the business focus nor the administrative expertise to keep up with the growth pattern and in- crease their proftability. This is where Bright Now! Dental can step in and make a difference in performance that will positively impact both the dental practice and patient care. Bright Now! Dental is part of the Irvine, California-based Smile Brands Group, Inc., one of the largest provid- ers of support services to general and multi-specialty dental groups in the U.S., based on number of dental offc- es. Smile Brands Inc. was founded in 1998 through the acquisition of three West Coast support services organiza- tions, and grew through the acquisi- tions of Monarch Dental in 2003 and Castle Dental in 2004. Smile Brands Inc. supports approximately 400 af- fliated offces operating throughout 18 states under various brand names. Bright Now! Dental offces began in California, Washington and Oregon in 1998, and as of the fourth quarter of 2014 there were approximately 90 Bright Now! Dental offces oper- ating in California (among recently announced openings are locations in Bell Gardens and Moreno Valley). The company's continued growth furthers the mission of Smile Brands Group to provide "Smiles for Everyone" by bringing affordable dental care to lo- cal neighborhoods. The founders formed the company with the mission of assisting dentists to focus on patients more by assum- ing the responsibility for cumbersome business functions, such as adminis- trative, fnance, purchasing, market- ing, information services and human resources. The result is that the busi- ness benefts from expertise and econ- omies of scale that enable the dental practice to operate effciently, while minimizing costs. The affliated den- tists are then freed up to deliver better care to under-served markets and to begin meeting the needs of addition- al patients who might otherwise not have received treatment. Since its formation, Bright Now! Dental has developed substantial ex- pertise in providing business support services to dentists, who have con- sequently enjoyed dramatic success in their practices as a result of being able to provide superior services at an exceptional value. Its affliated den- tal groups can provide greater fexi- bility in pricing their dental services competitively within their local mar- ket. The offces are typically located in highly visible retail locations and feature extended offce hours for af- fordable, comprehensive dental care. Bright Now! Dental offces in Califor- nia accept all major insurance plans, including Delta, MetLife and Aetna, and offer those without insurance the opportunity to enroll in the ConfDent Plan 2100 for California. Based on opportunities being creat- ed by the growing U.S. dental market, Bright Now! Dental will continue to expand through affliations with qual- ity dentists and dental groups. In ad- BRIGHT NOW! DENTAL Intent on delivering better care Bright Now! Dental prefers centers in size of at least 120,000 square feet; the company leases spaces that are 3,000 to 4,000 square feet. Recent Bright Now! Dental openings include Bell Gardens and Moreno Valley.