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16 California Centers Magazine | March 2015 C C T he ideas behind the Weight Watchers concept had their or- igins in the early 1960s, when company founder Jean Nudetch began inviting friends to her Queens, New York, home for weekly meetings, to talk about how best to lose weight and lead healthier lives. Who could have predicted then that Weight Watch- ers would become a global-branded company providing weight manage- ment services through a network of company-owned and franchise oper- ations that conduct more than 40,000 meetings each week, where members receive group support and learn about healthy eating patterns, behavior modifcation and physical activity? Today, Weight Watchers Internation- al, Inc. is the world's leading provid- er of weight management services designed to aid people in their hard fought battle to shave off pounds. Though a variety of trends in weight loss have come and gone, one company remains at the forefront of the industry, helping millions achieve their goals. By promoting sensible and sustainable procedures, it has established a burgeoning business involving members worldwide who attend local meetings coordinated by leaders who themselves can attest to the validity of losing weight through the program. The Weight Watchers brand represents a proven history of experience, expertise and know-how. The approach promoted by the com- pany involves the physics as well as the psychology of weight loss, en- abling members to achieve sustained success through improved nutrition, increased activity, social support and realistic eating plans. The strategy can work for both men and women, is easy to incorporate into one's life rou- tines, and involves consuming enjoy- able, satisfying foods. In a testament to its success, 2015 marks the ffth consecutive year that Weight Watchers has been ranked Number 1 for "Best Weight Loss Diet" by U.S. News and World Report. The U.S News panel of health experts, among which are nutritionists and physicians specializing in diabetes, heart health and weight loss, annually scores each diet's merits based on short and long- term weight loss results, ease of com- pliance, safety and nutrition. Weight Watchers consistent top rankings are evidence of the effectiveness of its ap- proach, which is based on decades of research. The bottom line is that the concept truly delivers on weight loss, healthy eating and easiest diet to fol- low. Permanent weight maintenance is what inspires people to become mem- bers of the Weight Watchers program and adopt their unique approach in the crucial mission of improving one's health. The plan's elements involve behavior modifcation, which changes members' relationship with food and exercise; and current, proven scientif- ic data and research that supports the plan. Weight Watchers is constantly incorporating new ways to make the system easier and more convenient. Among its newest digital features and offerings to be introduced is Essen- tials: enhanced on-demand support through 24/7 Expert Chat, providing a human element to its online offer- ings. Its personal coaching platform has also been improved, via anytime access to a dedicated certifed coach who provides one-on-one support tai- lored to an individual's lifestyle and schedule. Per Lesya Lysyj, president of North America Weight Watchers, "The motivation, accountability and support we provide to millions of members around the world are crucial to navigating our complex relation- ship with food. We look forward to continuing to bring the power of our human connection to people through innovative and more personalized ways." An ever evolving example of WEIGHT WATCHERS Makes weight loss goals achievable Weight Watchers has more than 600 units in 41 states. Locations are typically 1,200 to 1,500 square feet.