California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.
Issue link: https://californiacenters.epubxp.com/i/472297
Ready To Deal A number of deals get done each year at the ICSC Mon- terey Idea Exchange. Now that we are well into the frst quarter, many retailers have their game plans set and are actively scouting locations not just for 2015, but for 2016 and beyond. We feature Te American Tin Can- nery Shopping Center on our cover this month. Not only does this tie into Monterey, but it is timely, as the Cannery Row Company, who has operated the property for the past 10 years, is seeking even more tenants for the historic center. If you have time, I recommend studying a little on Cannery Row. Te area has an interesting and rich history. Relevant to the retail indus- try is the amazing story of its revitalization, originally started in the late 1940s by people seeking to see the setting of John Steinbeck's book, Cannery Row. Local entrepreneurs saw the potential for tourism and really began to revitalize the area in the late 1960s, leading it to what it is today. Te addition of the Monterey Bay Aquarium in the 1980s really cemented the Monterey Peninsula on the map as a tourism destination. To- day, the peninsula remains one of California's top destinations, with more than 8 million visitors each year. With the consumer base more technologically savvy, center owners have had to become smarter at attracting shoppers to centers. In this issue, we investigate creative ways that shop- ping center owners in the state are marketing their properties to consumers. Tis includes everything from events to Internet technology to more robust signage. See page 22 for more. In this issue, we present a number of retailers who are ac- tively seeking sites in the state, including Bright Now! Dental (page 6); Auntie Anne's (page 10); Ross Dress For Less (page 14); Weight Watchers (page 16); and Smoothie Factory (page 18). Our next issue will be in May, when we will distribute California Centers at the ICSC RECon show in Las Vegas. If you are interested in what California Centers can do for your business, please contact me at scott@francemediainc.com. TM Publisher Scott France Editorial Director Randall Shearin Editor Beverly Dykes Graphic Artist Julie Hunt Writers Beverly Dykes Nellie Day Published by France Media West LLC Jerrold France President & CEO Scott France Executive Vice President Michael Jacobs Chief Financial Ofcer Randall Shearin Senior Vice President Editorial & Operations Tammy Orr Vice President, Circulation For subscriber services, including change of address, please write or call: calc@kmpsgroup.com 1-800-869-6882 P.O. Box 47065 Plymouth, MN 55447-0065 Or visit our subscription portal at: www.californiacenters.com/subscribe California Centers magazine (ISSN 2375-317X) is published fve times per year by France Media West LLC, a wholly owned subsidiary of France Publications, Inc. © 2015 France Media West LLC. Postage paid at Atlanta, GA, and at additional mailing ofces. POSTMASTER: Please send address changes to: CALIFORNIA CENTERS, P.O. Box 47065, Plymouth, MN 55447-0065. Main editorial and advertising ofces are located at 3500 Piedmont Rd., Suite 415, Atlanta, GA 30305. Telephone (404) 832-8262. Email: info@californiacenters.com California Centers is a trademark of France Media West LLC. Subscription rate is $195 per year. To obtain reprints or PDFs of articles, or obtain permission to use an article published in California Centers, please contact Barbara Sherer, bsherer@francemediainc.com Te opinions and statements made by authors, contributors and advertisers to California Centers are not necessarily those of the editors and publishers. 2 California Centers Magazine | March 2015 Scott France Publisher