California Centers

MAY 2018

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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Page 6 of 58

2 California Centers Magazine | May 2018 Creative Forces T wo creative forces are at work to move California's retail proper- ties into a new era. The first is that retail owners are taking control of former anchor boxes and retenanting them with creative concepts. Movie theaters, entertainment tenants and food halls have been among the cre- ative new anchors that have joined or are planned for many regional retail destinations. There are many more moving parts to this new generation of anchors than a typical department store anchor. For one, most have an operational component that must be consid- ered. Second, the design must be more inline with the ener- gy and buzz these tenants strive to create. That's putting the onus on center owners to look for new tenants that, either collectively or on their own, create new anchor environ- ments for centers. It is a big challenge, but one that, as you'll see in our article on page 14, retail owners are embracing. The second force at work is the rise of Generation Z. This demographic — born between 1995 and 2010 — is coming of age, with the oldest members just entering the workforce. This generation has grown up with technology from the start, and is very self-aware and self-expressive. Retail en- vironments have begun to attract this group — and other generations — by adding features that make the spaces at- tractive and hip. These include murals and places that are photo-worthy, or "Instagrammable" in Gen Z-speak. Retail- ers are also working their way toward attracting these new shoppers, who are just starting to flex their buying abilities. We take an in-depth look at Generation Z and its implica- tions for retail real estate on page 25 of this issue. We have a great article on the Inland Empire economy in this issue (page 36) as well as reviews of two strong retailers active in the state. This month, France Media is launching a new magazine, Ancillary Retail. If you are active in the temporary tenant, pop-up, or incubation retail space, or retail space in alter- native environments, this magazine is for you. Visit www. for more information or to subscribe. We look forward to seeing a lot of you at ICSC RECon this month in Las Vegas. If you go, please stop by and see us at booth N1840 in the Marketplace Mall. President/Publisher Scott France Editorial Director Randall Shearin Editor Beverly Dykes Associate Editor Katie Sloan Graphic Artist Julie Hunt Writers Beverly Dykes Nellie Day Published by France Media West LLC Jerrold France Chairman & CEO Scott France President/Publisher Michael Jacobs Chief Financial Officer Randall Shearin Senior Vice President Editorial & Operations For subscriber services, including change of address, please write or call: 1-800-869-6882 P.O. Box 47065 Plymouth, MN 55447-0065 Or visit our subscription portal at: California Centers magazine (ISSN 2375-317X) is published five times per year by France Media West LLC, a wholly owned subsidiary of France Publications, Inc. © 2018 France Media West LLC. Postage paid at Atlanta, GA, and at additional mailing offices. POSTMASTER: Please send address changes to: CALIFORNIA CENTERS, P.O. Box 47065, Plymouth, MN 55447-0065. Main editorial and advertising offices are located at 3500 Piedmont Rd., Suite 415, Atlanta, GA 30305. Telephone (404) 832-8262. Email: California Centers is a registered trademark of France Media West LLC. Subscription rate is $195 per year. To obtain reprints or PDFs of articles, or obtain permission to use an article published in California Centers, please contact Barbara Sherer, e opinions and statements made by authors, contributors and advertisers to California Centers are not necessarily those of the editors and publishers. Scott France President/Publisher

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