California Centers

MAY 2018

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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Page 12 of 58

8 California Centers Magazine | May 2018 C C entitles customers to a free froyo on their birthday, a free 12 oz. cup with every 10 visits, and ongoing sweet- Rewards with each purchase all year. The stores' apparel, toys, accessories and gift card offerings lend well to fundraisers, benefit nights and ap- preciation parties. Frozen treats are also an apt accompaniment to birth- day celebrations, group and troop gatherings, and school programs and events. Since its first opening, the compa- ny has demonstrated a dedication to putting smiles on the faces of those who come into the store and those who live and work in the surround- ing region. The stores operate as good neighbors primarily through con- tinuous outreach, news, and events. Through local partnerships, fundrais- ers, and franchise programs based on business integrity, the stores truly be- come integrated into the fabric of the community in which they operate. By participating in a variety of local events (mascots Scoop and Cookie have been known to throw out first pitches at little league games and vis- it children's wards at hospitals), the pride in investing in the local commu- nity through sponsorships and events is evidence of their commitment to partnering with organizations to sup- port wholesome, family-oriented ex- periences. At a franchisee convention the com- pany hosted in November 2017, CEO Patrick Gelleher remarked, "We de- veloped and implemented strategies and practices that would reinforce our position as a leader within the industry and pillars in each commu- nity we serve." This goal is also evi- dent in its remarkable programs and incentives aimed at helping veterans become franchise business owners. Their approach contributed to the company garnering a #23 ranking among Entrepreneur magazine's rank- ing of 2017's Top U.S. Franchises for Veterans. The company prides itself on em- bracing innovative approaches to reaching active families and individ- uals who are ever on-the-go (as an ex- ample, it also has a mobile food truck and trailer service options). Sweet- Frog's most recent locations to open have been a mix of traditional brick- and-mortar, non-traditional and mo- bile locations. Per Shemar Pucel, the director of franchise marketing and development, "We are looking to en- ter new markets and build locations throughout Texas, Florida and Cali- fornia. At the end of 2018 we expect to have 400 open locations, including two or three new states." Among the goals for 2018 are: adding 25 to 30 new locations, five mobile locations, five non-traditional agreements (uti- lizing less than 1,000 square-foot, such as at amusement parks, concert venues, sports arenas, transportation hubs, military bases, etc.) and two new international units. At present, there are five sweetFrog locations in the state of California, in the cities of Camarillo, Lancaster, Palmdale, Riv- erside and Victorville. SweetFrog's Chairman and CEO Patrick Gallaher says the company's growth is a testament to their willing- ness to develop non-traditional fran- chise opportunities that connect well with today's consumers, stating "We are proud to offer the most creative franchise opportunities in the indus- try, and are excited to help count- less future franchise owners launch the appropriate sweetFrog franchise model for their local customer base." The corporate development team an- ticipates keeping the expansion mo- mentum going through 2019, as the company looks to enter new markets to continue meeting the requirements of today's families changing life- styles. CC Real estate inquiries and site submittals can be directed to: SweetFrog Development via email info@sweetfrog. net or Shemar Pucel, Director Of Franchise Marketing & Development, 10800 Midlothian Turnpike, Suite 300, Richmond, VA 23235, (804) 893-3151 or W i l l i a m s R e a l E s t a t e M a n a g e m e n t , I n c . Exceptional Quality Management of Retail, Office and Industrial Properties real estate management, inc. WREM C o n t a c t A u d r e y B . W i l l i a m s , C S M , C P M ®, P r e s i d e n t Williams Real Estate Management, Inc. 3146 Red Hill Avenue, Suite 150 Costa Mesa, CA 92626 714.427.5977 - FAX 714.427.5922 - E-mail - Website:

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