California Centers

MAY 2018

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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6 California Centers Magazine | May 2018 C C I t's difficult, upon spotting a sweet- Frog location at the local neighbor- hood shopping center, to pass up the opportunity to make a quick visit inside to purchase one of their premi- um frozen yogurt treats. Every aspect of the concept, from the cheerful exte- rior signage, to the colorful coupons that come in the weekly mail, entices you to sample the uniquely delight- ful experience that sweetFrog pres- ents in the markeplace. It is the basis of the concept's recent expansion mo- mentum, and what has solidified its status as the nation's premier family friendly dessert purveyor. Since making its debut in 2009, the company has led the industry in innovative marketing, develop- ment and operating strategies that are driving customers and franchise operators alike to wholeheartedly embrace the concept. SweetFrog Pre- mium Frozen Yogurt was begun fol- lowing the move of Derek Cha and his wife Annah Kim and their two children to Richmond, Virginia. Back in 2009, most of the more successful yogurt shops were operating on the West Coast, but, being an entrepre- neurial spirit, Derek Cha was attract- ed to the business model because he saw the merits of its simplicity and low cost. With faith, prayer and the support of family and friends (the F.R.O.G. in the name stands for Fully Rely on God), Derek and Annah de- cided the time was right to enter the frozen yogurt market with the open- ing of the first unit in a subdivision of Richmond. The chain is defined by its wholesome values and having the best tasting frozen yogurt in the category. The company aggressively expanded its national and interna- tional presence in 2017 with the addi- tion of 44 new locations, resulting in a 64 percent increase in franchise sales over 2016's figures. As of 2018, sweet- Frog has evolved to over 340 stores opened in 27 of the states, plus inter- national locations serving communi- ties in the United Kingdom, Egypt and the Dominican Republic. Recent- ly, it has been named America's Best Frozen Yogurt by The Daily Meal and was declared a Top New Frachisee by Entrepreneur magazine. The goal at sweetFrog is to create the best frozen yogurt experience you've ever had. It begins with the creation of a combination of flavorful frozen desserts (encompassing non- fat, lowfat, non-dairy, no sugar add- ed, gelato and ice cream options), and an equally pleasing selection of top- pings. Among the flavor offerings at sweetFrog are such inspired choices as Apple Pie, Creamsicle, Mint Cook- ie, New York Cheesecake, Georgia Peach, Island Banana, Pomegranate Raspberry Tart, Toasted Marshmal- low, Cookies and Cream, Birthday Cake, Sweet Coconut and Red Velvet. Among the Gelato flavors are Car- amel Sea Salt, Creamy Limoncello, Hazelnut, and Pistachio. The topping bar at sweetFrog is stocked fresh ev- ery day with a wide variety of pre- mium ingredients (including many choices of fruit, nuts, flavored sauces, chopped candies, sprinkles, cookies, cereals and chocolate chips). The pre- mium ingredients aid in the making of a light snack between meals, a dec- adent dessert after a main meal, or simply whenever the mood strikes. The customer picks their flavors, adds the toppings themselves and has the ultimate control to craft it to their taste and preferences. The stores' welcoming environ- ment is another large draw. The store mascots, Scoop and Cookie, that adorn all the marketing materials, peripheral merchandise and even the serving cups, are endearing in their own right. A store loyalty program SweetFrog has 340 stores in 27 states, including five in California. The company plans more than 25 new locations in 2018. SWEETFROG North America's leading self-serve frozen yogurt franchise. SweetFrog's frozen desserts feature a variety of flavors and toppings.

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