California Centers

JAN 2018

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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20 California Centers Magazine | January/February 2018 C C Garcia, experiential marketing direc- tor of real estate services for Madison Marquette, which sold the asset in August 2016 after the project's trans- formation but still heads up its man- aging, leasing and marketing efforts. "American Rag, Stussy, Undefeated and Union are perfect examples – each of those stores has been successfully operating on La Brea for over a decade now. But we also wanted to expand upon the first-to-market concept by introducing stores that are first to the West Coast." Madison Marquette advanced the project's original vision and merchan- dising strategy by targeting well-cap- italized emerging and first-to-market retail brands seek- ing a high-profile Los Angeles loca- tion and a dynamic co-tenancy. District La Brea is now home to the only West Coast Schott NYC, which specializes in leather apparel; the first U.S. flagship for Stone Island, a high- end men's Italian apparel brand; and the first West Coast location for outdoor lifestyle brand Best Made. Garcia notes that the firm is also focused on online retail- ers who are looking to establish their brick-and-mortar presences, a critical component of today's omnichannel approach. "We look for retailers like Bonobos, for example, that were born online and help them open a successful phys- ical location on the famed La Brea Av- enue," she continues. "Because of the reputation and buzz we've built by doing this over the years, we are now firmly entrenched in the next gener- ation of retail space with digital-first brands expanding into brick and mor- tar. It's our forte, and something that sets District La Brea apart from others who are only now looking to digi- tal-first brands as a next-gen opportu- nity." Madison Marquette has also found opportunity in the project's unique ar- chitecture, which added a compelling element in a town where it's hard to stand out. "From the start, our vision was to create an authentic urban appeal by implementing the kind of distressed physical features that so many of to- day's unique brands are looking for in a retail location," Garcia says. "The significant and authentic appeal of District La Brea's distressed archi- tectural and physical characteristics provided the backdrop for Madison Marquette to implement a branding and marketing platform featuring experiential events, pop-ups, social District La Brea is now home to the only West Coast Schott NYC, which specializes in leather apparel; the first U.S. flagship for Stone Island, a high-end men's Italian apparel brand; and the first West Coast location for outdoor lifestyle brand Best Made. Dan Zaharoni Chief Development Officer Urban Commons W i l l i a m s R e a l E s t a t e M a n a g e m e n t , I n c . Exceptional Quality Management of Retail, Office and Industrial Properties real estate management, inc. WREM C o n t a c t A u d r e y B . W i l l i a m s , C S M , C P M ®, P r e s i d e n t Williams Real Estate Management, Inc. 3146 Red Hill Avenue, Suite 150 Costa Mesa, CA 92626 714.427.5977 - FAX 714.427.5922 - E-mail - awilliams@wrem.com Website: www.wrem.com

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