California Centers

JAN 2018

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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Page 20 of 36

18 California Centers Magazine | January/February 2018 C C to a summer vacation. Guests can ac- cess the boards on their phones and purchase items with a tap of their fin- gers. Nordstrom Local also features same-day buy on- line, pick up in- store for purchases and alterations, as well as same-day home delivery. The boutique-like atmo- sphere even offers manicure appoint- ments. "As the retail land- scape continues to transform at an un- precedented pace, the one thing we know that remains constant is that cus- tomers continue to value great service, speed and conve- nience," says Shea Jensen, Nordstrom senior vice president of customer experience, who led the Nordstrom Local initiative. "We know there are more and more demands on a custom- er's time and we wanted to offer our best services in a convenient location to meet their shopping needs. Finding new ways to engage with customers on their terms is more important to us now than ever." On the opposite end of the spectrum is the new three-level, 154,000-square- foot Nordstrom inside Westfield Century City that offers a barrage of exclusive merchandise concepts. The massive flagship includes Space, a boutique featuring advanced and emerging designers; a Nordstrom x Nike sneaker boutique; and expanded jeans and lingerie sections that include mannequins in varying sizes. Adapt While mainstays like Beverly Cen- ter, Fred Segal and Nordstrom are evolving to meet the changing needs of today's retail consumer, others are adapting their business models and offerings to follow suit. This includes Madison Marquette, which acquired 11 buildings in the Fairfax District that now comprise District La Brea in Au- gust 2008. The firm turned the space into a 110,214-square-foot adaptive re-use retail, dining and office proj- ect that is famous for its mix of well- known and new-to-market tenants. "La Brea Avenue has served as a launching platform for exciting first- to-market retail brands," says Scarlet District La Brea continues to anchor retail in the Fairfax District Scarlet Garcia Experiential Marketing Director of Real Estate Services Madison Marquette TODAY'S IDEAS. TOMORROW'S REALITY. Civil Engineering | Surveying | Construction Management | Entitlement Services | 949.610.8997 | Newport Beach, CA

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