California Centers

JAN 2018

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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8 California Centers Magazine | January/February 2018 C C pelled the company to great success. Each new Gelson's location that opens quickly becomes the region's best source for superior produce, meat, seafood and deli items, as well as an unmatched selection of wine and liquor. As the chain has evolved, it has added quality take home foods prepared on the premises, has low- ered its pricing position on regular grocery, deli, wine and beer items, and altered its marketing strategy to promote a more price-oriented posi- tion on key featured items. It also dis- tributes a monthly newsletter to ap- proximately 950,000 local residents. Though technology and quick service have influenced industry standards, the emphasis at Gelson's remains on presenting its food and non-food merchandise in the most appealing, sophisticated manner possible. Going forward, the company has vowed to continue to incorporate the most up- to-the-minute advancements in the industry (with continued emphasis on sights, smells and tastes) for as long as customers continue to seek out the best experience a supermarket can offer. The high standards of qual- ity, value, freshness, unsurpassed ser- vice and attention to detail continue to define the shopping experience at Gelson's. In mid-2014, Gelson's, operating under parent company Arden Group, Inc., announced it had been acquired by global private investment firm TPG. Stated McDougall at the time, "TPG has a strong understanding and appreciation for our brand and our dedication to superior custom- er service. We are pleased to partner with TPG and look forward to the next phase of the company's growth. Gelson's will continue to provide the highest levels of service to our customers at our current locations, while looking to offer a remarkable shopping experience in other areas of Southern California." TPG projected expanding Gelson's to new locations, and has since ex- panded the chain's network to 28 full-service specialty grocery stores spanning from San Diego to Santa Barbara. Among recent sites to be de- veloped have been stores opened in Thousand Oaks in September 2017 (its second location in Ventura Coun- ty/Conejo Valley), and Rancho Mis- sion Viejo (in South Orange County) in November. The concept prefers to occupy space in power centers, neighborhood centers and similarly positioned grocery-anchored retail venues. Each of Gelson's 25,000- to 40,000-square-foot locations features the full amenities of a traditional su- permarket, with the local flavor of a neighborhood market. With an em- phasis on fresh, great-tasting food across a broad spectrum, the stores can be relied upon for having flavor- ful, hand-selected produce, the fresh- est cuts of meat and seafood, and in- store chef-prepared signature recipes. These categories are complemented by a professionally staffed floral de- partment, full service deli, and such other amenities as a carving station, gourmet cheese section, soup and sal- ad bar hot food bar, fresh sushi and poke bar, kosher foods and bakery section, coffee bar, dining area, and custom and ready-made gift baskets. CC Real estate inquiries and site submittals can be directed to: Gelson's Corporate Headquarters, 16400 Ventura Boulevard, Suite 240, Encino, CA 91436 (818) 906-5700. For the Orange County region: Derek Fitch, CBRE (The Riddles Team), 3501 Jamboree Road, Suite 100, Newport Beach, CA 92660, email: Derek., (949) 725-8594. For Ventura County: Linda Hagelis, Radius Commercial Group, 205 E. Carrillo, Suite 100, Santa Barbara, CA (805) 654-9300 email: W H A T ' S B U G G I N ' Y O U ? Pest Control for Professionally Managed Properties OFFICE RETAIL INDUSTRIAL RESIDENTIAL Eco-Friendly Solutions | Serving Southern California Pest Control Pigeon Control Termite Control Rodent Control Bee Control Gopher Control 1.877.522.2377 |

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