California Centers

SEP 2017

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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2 California Centers Magazine | September 2017 Ahead of the Game I t used to be that a retailer's compe- tition was the store in the same cat- egory down the street. Now, most retailers are competing for sales on- line. Today, with e-commerce, a shop- ping center could be in competition with its own tenants since most retail- ers have some component of e-com- merce activity. Some, like fitness ten- ants, spas and restaurants, can't offer the same experience online as they can in a physical environment. Land- lords have realized, though, that the e-commerce portion of a retailer isn't necessarily connected to the brick-and-mortar presence. While e-commerce is a growing business for tradi- tional retailers, it is something that they are adapting to, just as bricks-and-mortar retail environments must adapt to the changes among tenants. Reinvention is not a new word for retail landlords. Retail has constantly been evolving — and smart owners change their centers before they become obsolete. On our cover this month, and on page 18, we feature a sto- ry on Del Mar Highlands Town Center. Donahue Schriber developed the center in 1987 and has continued to evolve it over the years; the first time about five years after it was orig- inally opened. Now, the company is adding 120,000 square feet, plus plenty of parking, to create a better center. Del Mar Highlands Town Center is adding a one-of-a-kind food of- fering that will essentially feature a collective of restaurants operated as one. Preparing for the holiday shopping season starts early in the shopping center business. As we enter the final run before the start of the season, we thought it would be interesting to take a look at what some centers are doing differently to increase traffic and sales. See page 26 for our article. As retailers embrace omnichannel experiences, commer- cial real estate firms are rising to the challenge to help retail- ers — and landlords — navigate the changes. Many com- mercial real estate firms are launching divisions that help bridge the gap between landlord and online retailer, and retailer and supply chain. We take a look at this trend on page 32. Lastly, early October brings the ICSC Western States Deal- making. We look forward to seeing everyone in LA this year. Please stop by and see us at booth 511. President/Publisher Scott France Editorial Director Randall Shearin Editor Beverly Dykes Associate Editor Katie Sloan Graphic Artist Julie Hunt Writers Beverly Dykes Nellie Day Published by France Media West LLC Jerrold France Chairman & CEO Scott France President/Publisher Michael Jacobs Chief Financial Officer Randall Shearin Senior Vice President Editorial & Operations For subscriber services, including change of address, please write or call: 1-800-869-6882 P.O. Box 47065 Plymouth, MN 55447-0065 Or visit our subscription portal at: California Centers magazine (ISSN 2375-317X) is published five times per year by France Media West LLC, a wholly owned subsidiary of France Publications, Inc. © 2017 France Media West LLC. Postage paid at Atlanta, GA, and at additional mailing offices. POSTMASTER: Please send address changes to: CALIFORNIA CENTERS, P.O. Box 47065, Plymouth, MN 55447-0065. Main editorial and advertising offices are located at 3500 Piedmont Rd., Suite 415, Atlanta, GA 30305. Telephone (404) 832-8262. Email: California Centers is a registered trademark of France Media West LLC. Subscription rate is $195 per year. To obtain reprints or PDFs of articles, or obtain permission to use an article published in California Centers, please contact Barbara Sherer, e opinions and statements made by authors, contributors and advertisers to California Centers are not necessarily those of the editors and publishers. Scott France President/Publisher

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