California Centers

SEP 2017

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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18 California Centers Magazine | September 2017 C C D el Mar Highlands Town Cen- ter has been a fixture of life in North San Diego for 30 years. The center has helped define the re- laxed lifestyle that's prevalent in the area, providing goods, services, and entertainment by keeping up with the trends. Donahue Schriber devel- oped the center with Pardee Homes in 1987. The center began its life as a small, neighborhood center anchored by Ralphs Fresh Fare and Rite Aid, who remain tenants today. In 1991, Donahue Schriber extended the cen- ter by 12 acres, bringing in a cinema, service retail, and a 10,000 square foot first-of-its-kind Jimbo's… Natu- rally! Natural Foods Grocer. "The market had grown-up, and is so different than when we origi- nally built the center in 1987," says Patrick Donahue, chairman and chief executive officer of Donahue Schrib- er. "About 4.5 million square feet of commercial space now surrounds the center. We have a tremendous day- time population when you combine the office market with the surround- ing residents." One of the catalysts for the im- provement was that the market is underserved for restaurants. At the same time, Donahue Schriber wanted to make its entertainment offering at the center match the upscale nature of the market. The catalyst for both was the signing of Cinépolis Luxu- ry Cinemas. While the theater went from 1,700 seats to 650 seats, going upscale has made it more desirable and differentiated it to the market. The theater has gone from $3.5 mil- lion as an Ultra Star to $12.5 million in sales per year as Cinépolis Luxury Cinemas. "The addition of a luxury cinema was really the driver for us to re- model the shopping center in 2010 and bring it up to date," says Dona- hue. "With the addition of the the- ater and retailers, we saw our sales go from $650 per square foot to $750 per square foot. Now with our park- ing structure complete, we have the infrastructure to expand the center by an additional 120,000 square feet and continue to increase sales." In 2013, Donahue Schriber pur- chased its partners' shares in the Del Mar Highlands Town Center has been a fixture for North San Diego residents since 1987. RECREATING A LEGEND Donahue Schriber is renovating and expanding Del Mar Highlands Town Center, its North County San Diego center that has helped define the area's lifestyle. By Randall Shearin Del Mar Highlands Town Center features Ralphs and Jimbo's...Naturally! as anchors, as well as Cinépolis Luxury Cinemas.

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