California Centers

SEP 2017

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

Issue link:

Contents of this Issue


Page 10 of 56

8 California Centers Magazine | September 2017 C C and more of a fine dining experience, with handmade ceramic plates, more booths, and upgraded silverware." The company's newest locations fea- ture the latest iteration of design and interior style, designated "Luna 3.0." It incorporates a mix of vintage and contemporary, with organic elements throughout. "Distressed finishes are paired with modern pieces to create a cozy, comfortable and fresh feeling," says Nicole Abraham, vice president of marketing for Luna Grill. Owned by Luna Grill Restaurants LLC, the chain is headquartered in Carmel Mountain Ranch in San Di- ego. The concept is in the midst of a strategic growth push in Southern California that began in 2016 follow- ing a finance infusion of $30 million the company received from private investment firm CapitalSpring. The funds were earmarked for expansion and updating of Luna Grill's network of restaurants, to include planned growth involving 18 to 20 units pro- jected to be added through the end of 2018. In February 2017, the company announced the opening of three new locations in Orange County, which brought the store count to 32 restau- rants in 24 cities in Southern Califor- nia, and six in the Dallas/Fort Worth region of Texas. As of June 2017, the roster was up to 36 locations opened, with a goal of 44 by the end of the year, among which are openings oc- curring in fall of 2017 through Janu- ary 2018 in the California cities of En- cinitas, Palm Desert, Santa Barbara, Santa Monica, and Sherman Oaks. In the coming years, plans call for add- ing dozens more, as well as branch- ing into states beyond California and Texas. The expansion strategy for new restaurant locations includes entry into new markets as well as added growth in existing markets served. The executive real estate team utiliz- es a cutting-edge analytics system in evaluating the suitability of new sites and target markets that combines psychograhic, demographic and com- petition data. CC Real estate inquiries and site submittals can be directed to: Greg Thorburn, Vice President of Real Estate (858) 450-1188 or for Southern California: Lee Ann Rosenblum, Epsteen & Associates, (310) 451-8171. Thank you to Shea Properties & Regency Centers for thinking outside the box, hiring restaurant specialists to source & merchandise food and beverage for their San Diego projects! Luna Grill anticipates having 44 restaurants open by the end of 2017.

Articles in this issue

Archives of this issue

view archives of California Centers - SEP 2017