California Centers

MAY 2017

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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28 California Centers Magazine | May 2017 C C van believes its diverse, healthy fla- vors and easy-to-consume nature has made it a hit with landlords and fit- ness-obsessed Californians alike. "More and more landlords are learning quickly that their restaurant lineups are the new anchors of their shopping centers," he says. "The restaurants are the tenants that will drive the most traffic to their proper- ties and help drive sales at the neigh- boring retail and service businesses. They have also learned the importance of variety in their restaurant lineups. While credit helps drive property val- uation, not having at least one or two ethnic or non-cor- porate restaurants can make a center feel very boring and plain." We all know that "boring and plain" can be the kiss of death in an area known for being i m a g e - c o n s c i o u s , technologically ad- vanced and adven- ture driven. Pair this with the overall shift in the retail en- vironment that now emphasizes novelty, social scenes and ex- periences — not to mention millennials who thrive on tech- nology and the idea of expanding their horizons — and you've got the per- fect recipe for a new tenant darling. "In recent times, social media has played a huge role in giving ethnic cuisine restaurants, typically mom-and- pop-owned, a voice to the masses," Pa- kravan continues. "It has also acted as an instrument of education through vibrant visuals that heavily trend in a digital sphere. When you see a mouthwatering dish like Tom Yum Goong [a Thai soup] on your Ins- tagram feed, you learn about a new Seth Cohen Co-Owner Sweetfin Poke Michael Pakravan Vice President Kennedy Wilson Sweetfin recently opened on Santa Monica's Third Street. P R O V I D I N G F O R M A N D F U N C T I O N T O P U B L I C S P A C E We offer many options & styles: L itter Receptacles Recycling Stations Benches Pl anters Tables Seats Ash Urns Tree Guards Bike R acks & B oll ards 31915 Rancho California Road, Suite 200-324, Temecula, CA 92591 n (951) 299-9394 Trey Peckenpaugh SVP Rouse Properties

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