California Centers

MAY 2017

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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10 California Centers Magazine | May 2017 C C I n everyone's life there comes an op- portunity to take a risky step that will challenge us to achieve great things. About 15 years ago, that per- son was Dan Collier. He was president of Rusty's Pizza at the time, when one pleasant day in sunny Califor- nia he had a defining encounter with a little girl who asked him "Are you the pizza man?" It was a legitimate question — after all, he was holding a carry-out hot pizza bag in his hand and was dressed in a pizza shirt with a pizza tie. The question inspired him to become the pizza man by starting up his own pizza restaurant, based on his reservoir of knowledge and experi- ence in the restaurant business. From the outset, Dan was intent on improv- ing upon the existing offerings in this competitive category and setting his concept apart from the competitors. Fast forward to today, when PizzaMan Dan's is renowned throughout Ventura County for having fast, tasty, convenient and affordable pizza and related offerings. It's also become known for its fleet of signature bright red trucks, vans, jeeps and pick-ups, with a big yellow phone on the roof, that are parked to draw attention to each restaurant location. And then there are the red, logo emblazoned catering and fundraiser delivery trucks that are ubiquitous, and well received, at nearly every significant local school event, sports team field gathering and outdoor family entertainment venue around. It is really amazing the following and presence PizzaMan Dan's has established in the community in a relatively short amount of time. Much of PizzaMan Dan's advan- tage in the marketplace stems from the founder 's background in the in- dustry and years of experience in dealing with customers — in know- ing what they want and the most eco- nomical way to provide it. Among examples of this strategy are some company standards, including striv- ing to have 95 percent of their de- livery orders leave the restaurant in just 15 minutes of being placed. The restaurant also processes delivery or- ders coming in as late as 11 p.m. Mon- day through Thursday, and as late as midnight on Friday and Saturday. They top their pizzas with 30 percent more toppings than the competition (because more ingredients means more flavor). Food is prepared using the freshest toppings and ingredients available, and prepared to order on- site, ensuring the food always reach- es the customer fresh and hot. Finally, they offer more choices beyond piz- za (including four appetizer choices, seven types of submarine sandwich- es, six varieties of calzones, buffalo wings, potato wedges, fresh salads, decadent desserts, etc.). The restaurants offer dine-in (walk in or reservations), take-out, local de- livery, catering, and event hosting of large groups in the party room, with prior reservation. Significant day- time traffic comes from their "Smart Lunch" specials, which include an entrée, drink and salad bar visit for $8.99, from 11 a.m. to 4 p.m. seven days a week. Another popular draw is Karaoke Nights on weekends at 7 p.m. In terms of customer satisfaction and quality of food, they are so con- fident you will enjoy your pizza, the PizzaMan Dan's has become renowned throughout Ventura County. The company seeks sites adjacent to the eight cities where it has locations. PIZZAMAN DAN'S The self-proclaimed "big cheese" of pizza, subs and wings

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