California Centers

MAY 2017

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

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8 California Centers Magazine | May 2017 C C Hammer & Nails Salon Group, LLC is set to open its first franchise-operat- ed locations in 2017. Among an initial five shops anticipated to debut by the end of summer are a unit opening in May in Miami, Florida, a Folsom, Cal- ifornia, location in June, and a shop in Frisco, Texas, slated for July. In March, Hammer & Nails Groom- ing Shop for Guys announced a growth plan that calls for having 200 stores in markets nationwide, result- ing from establishment of a strong franchise development system that will likely see more than 250 loca- tions open and operating successfully by the close of 2022. It's an impressive goal for a young franchise, but one its founder is confident can be met. "Our shops are opening up the eyes of con- sumers and industry leaders to the importance of this underserved mar- ket segment," stated Michael Elliott during a Business Wire interview, "As we grow, we will continue to ful- fill our founding vision by consistent- ly offering an unparalleled service experience." From the first moment they enter a Hammer & Nails Grooming Shop, men are made to feel relaxed and wel- come in a space designed with their tastes and interests in mind. "It's our goal to treat the male client like a king," states Michael Elliott on the company's opening Web page. "We don't provide a service. We provide an experience." The environment has been described as the ultimate "man cave nirvana," engineered to make sure clients feel comfortable and tak- en care of. The specialty shops pro- vide hand and foot grooming, main- tenance, repair and care (manicures and pedicures, including arm, hand, leg and foot massage and moisturiz- ing); haircuts, line ups and tune ups using clippers or sheers, and color camo (gray blending) services; beard trims and straight-razor or safety ra- zor shaves performed by Master Bar- bers (with a steamed towel finish and after shave balm), to meet the needs of guys from all walks of life in re- fined style. Besides improving one's overall well being and appearance, manicures and pedicures have become crucial components of men's health, wellness and appearance maintenance rou- tines. As the only niche male groom- ing franchise available in its operat- ing markets, Hammer & Nails affords a strategic advantage for franchise operators to capitalize on the brand's notoriety and invest in a unique, proven business model that demon- strates maximum unit-level econom- ics. Among the concept's multiple revenue streams are retail product sales, service delivery, private events, gift card sales, and monthly recurring membership dollars. The company's growth momentum is further demon- strated in the recent announcement that licenses have been awarded to area representatives involving hun- dreds of shops being newly located in targeted territories. The majority of the existing franchise agreements involve commitments for multi-unit development that will serve to grow the brand's presence throughout the U.S. Current multi-unit commitments call for the opening of 83 locations in South Carolina, North Carolina, Flori- da and Georgia; 55 units serving mar- ket regions in Texas and New Mexico; and 25 locations planned in Northern California. Franchise partnerships have also been signed for shops to be newly located in Arizona, Maryland, and the Southern California regions of Orange County, South Bay and the Inland Empire. Among desired demographics for new shop location consideration would be above average household incomes and a strong mix of residen- tial and daytime populations in the immediate trade zone. The concept prefers to utilize 1,400 to 2,000 square feet of space in newly developed or recently remodeled lifestyle and fashion/accessory oriented open-air shopping destinations, or upscale street storefront retail. Co-tenan- cy preference is for complementary high-end service and style concepts that cater to trend conscious men, pri- marily ranging in age from 17 to 65. CC Real estate inquiries and site submittals can be directed to: For the Orange County/ South Bay region: Mike Gioseffi, Area Representative, email: mike.gioseffi@ hammerandnailsgrooming.com. For the Inland Empire: Joshua and Tiffany Marr, Area Representatives, email: josh. marr@hammerandnailsgrooming.com For franchise information: Mike Watorski, Director of Franchise Development, email:mike@hammerandnailsgrooming. com or (818) 657-7220. For the corporate office, contact: The Hammer & Nails Salon Group, LLC, 6320 Canoga Avenue, Suite 1430, Woodland Hills, CA 91367. Hammer & Nails is a salon that is designed, from front to back, to appeal to men.

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