California Centers

SEP 2018

California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.

Issue link:

Contents of this Issue


Page 12 of 56

10 California Centers Magazine | September 2018 C C T he history of Under Armour started with a plan to improve upon the simple undershirt commonly worn by high performing athletes. The intent was to design a shirt that provided compression and wicked perspiration off the skin, ver- sus absorbing it. It also had to aid in regulating the body's temperature, to enhance an athlete's comfort and performance. University of Maryland football player Kevin Plank founded the company as the industry origina- tor of a new category of sporting ap- parel known as performance apparel. He conceived of clothing and gear en- gineered to keep athletes cool and dry throughout the duration of their prac- tice, gym workout or competition. While the engineering behind such an application is actually quite techno- logically complex (and trademarked), the implementation of it isn't: Heat- Gear is ideally worn when it gets hot, ColdGear when it's cold, and AllSea- son Gear between the two extremes. The mission statement of Under Ar- mour reveals an even broader goal: making all athletes better through passion, design and the relentless pursuit of innovation. Along the way the company has earned a reputation as a leading developer, marketer and distributor of quality branded perfor- mance apparel, footwear and accesso- ries. In 1996, Kevin Plank took an idea born from his experience on the foot- ball field and engendered a new in- dustry that would profoundly change forever how athletes would dress. As a professional player (in the capacity of fullback and special teams captain), Plank hated having to continually change out of his sweat-soaked cotton t-shirt that would become wet, heavy and uncomfortable during the course of play. He was inspired to come up with a better solution, and began ex- tensive research on the potential ben- eficial properties of synthetic fabrics. The first athletic product introduced under the Under Armour brand was a HeatGear T-shirt. It was engineered with moisture wicking fibers that would keep the wearer light and dry in brutally hot conditions. From an early operational base in his grandmother's garage, Plank traveled around local Georgetown (Washington, D.C.) sell- ing the apparel out of his car trunk. In 1996, he made his first team sale and generated $17,000 in proceeds. The next innovation was ColdGear fabric, introduced in 1997, which keeps the athlete warm, dry and light in cold cli- mates. Next, the AllSeason Gear line was added, leading to Under Armour establishing a new headquarters and warehouse in Baltimore in 1998. The brand gained initial notoriety for outfitting players on the Oakland Raiders, Georgia Tech, NC State, Arizona State and other Division I teams. As its popularity has spread, and through a series of key product placement positions and strategic sponsorship, endorsement and adver- tising opportunities, Under Armour began benefitting from private equity investment funding, culminating in an IPO on NASDAQ in 2005. In 2007, it opened its first full-line Under Ar- mour branded retail location in An- napolis, Maryland. Today, the com- pany has a presence in over 40 states in the U.S., as well as internationally. Under Armour's trademarked Con- nected Fitness platform powers the world's largest digitally connected health and fitness community. Kevin Plank currently serves in the capacity of CEO and chairman since 1996. He was also president of the company from 1996 to July 2008, and from August 2010 to July 2017. In addition, he is also on the board Under Armour currently operates factory stores in 12 California locations. UNDER ARMOUR The Original Innovator of Performance Apparel.

Articles in this issue

Archives of this issue

view archives of California Centers - SEP 2018