California Centers Magazine serves retailers, developers, shopping center owners, investment sales brokers and tenant representation firms throughout the state of California.
Issue link: https://californiacenters.epubxp.com/i/711240
2 California Centers Magazine | August 2016 Community Focus W ith experience becoming more important, many re- gional malls and lifestyle centers have focused more on food and entertainment to draw customers to centers. California has witnessed this change with its regional retail centers firsthand. Regional centers now focus on one-of-a-kind tenants and restaurants to help create the ex- periences that consumers are craving. Shopping center owners are also get- ting creative with design, adding in open-air seating areas, fire pits and nooks for people to spend time. The results have paid off, as people look to spend their time in places where they feel comfortable, safe and a part of a community. Now, that movement is stretching into neighborhood and community centers, which are being challenged to provide retail experiences that can't be had online. As a result, Cal- ifornia is seeing more fitness and healthcare tenants, more healthy-choice quick-service concepts and more tenants that appeal to a community's lifestyle appear in strip centers. It is a change that California's shopping center landlords are embracing as they lease their centers. We take a look at some of the success stories — from small convenience centers to large community centers — in this issue on page 22. Additionally, there has been a lot of change in the state's grocery industry over the past two years. Expansion and then pullback from several players has now caused a sec- ond wave of expansion by established grocery operators. It has been an interesting time for many. We take a look at the changes in our article "Niche Market" that is found on page 30. We also feature reviews this month on Blenders In the Grass (page 6); Expedia CruiseShipCenters (page 10); Pop- bar (page 12); and Kirkland's (page 18). We look forward to seeing many of our readers at the ICSC Western States Dealmaking in San Diego later this month. If you attend, please be sure to stop by our booth and meet with us. As always, continue to send us your news at info@ californiacenters.com. President/Publisher Scott France Editorial Director Randall Shearin Editor Beverly Dykes Graphic Artist Julie Hunt Writers Beverly Dykes Nellie Day Published by France Media West LLC Jerrold France Chairman & CEO Scott France President/Publisher Michael Jacobs Chief Financial Officer Randall Shearin Senior Vice President Editorial & Operations Tammy Orr Vice President, Circulation For subscriber services, including change of address, please write or call: calc@kmpsgroup.com 1-800-869-6882 P.O. Box 47065 Plymouth, MN 55447-0065 Or visit our subscription portal at: www.californiacenters.com/subscribe California Centers magazine (ISSN 2375-317X) is published five times per year by France Media West LLC, a wholly owned subsidiary of France Publications, Inc. © 2016 France Media West LLC. Postage paid at Atlanta, GA, and at additional mailing offices. POSTMASTER: Please send address changes to: CALIFORNIA CENTERS, P.O. Box 47065, Plymouth, MN 55447-0065. Main editorial and advertising offices are located at 3500 Piedmont Rd., Suite 415, Atlanta, GA 30305. Telephone (404) 832-8262. Email: info@californiacenters.com California Centers is a registered trademark of France Media West LLC. Subscription rate is $195 per year. To obtain reprints or PDFs of articles, or obtain permission to use an article published in California Centers, please contact Barbara Sherer, bsherer@francemediainc.com e opinions and statements made by authors, contributors and advertisers to California Centers are not necessarily those of the editors and publishers. Scott France President/Publisher